The Smart Brevity coaches.

Phil is an Editor and Coach, teaching corporate leaders, communicators, and professionals at organizations of all sizes how to improve critical communications.

• He has helped teams across industries, including JPMorgan Chase and HSBC, reimagine how they inform stakeholders and engage staff.
• He has led engaging training for both new Smart Brevity adopters and those working to expand and operationalize it across their organization.
• His insightful sessions and real-time feedback help customers quickly understand the methodology so they can apply it, feel its benefits, and continue to improve their craft.

Prior to Smart Brevity, he was a CIA analyst, writing and editing in a style not far from Smart Brevity. He also served as an editor for the President's Daily Brief.

1 fun thing: Phil is an actor on the side. Most recently, he played Claudius in a production of Hamlet.

Reed is an Editor and Coach at Axios HQ and has helped hundreds of customers, like Takeda and UPS, learn Smart Brevity through customized strategy and training sessions.

• He builds a deep understanding of customers' communication goals, then works with them to advise on and develop programming that addresses them.
• He leads hands-on, tailored workshops that connect the dots between unique customer communications and the principles of Smart Brevity.
• His insightful sessions and real-time feedback help customers quickly understand and apply the methodology so they can start to feel its benefits.

Prior to Smart Brevity, Reed was a Google content editor and a senior features writer at the New York Post.

1 fun thing: Reed is the author of Slugfest, a 2017 book about the rivalry between Marvel and DC Comics.

Kate is a Lead Editor at Axios HQ who is passionate about helping professionals at all levels understand how Smart Brevity and AI can make writing and editing easier.

• Kate delivers hands-on edits and Smart Brevity guidance to enhance customers' content production and editorial processes.
• She helps teams reduce their volume of communication while boosting open rates through routine consultation on critical, recurring staff and stakeholder outreach.

Prior to Smart Brevity, Kate was the head of content for a financial start-up and a director of content marketing in the higher education space where she led a team of writers, editors, and strategists.

1 fun thing: Her former colleagues dubbed her the “Grammar Hammer,” and she has the insignia on a real hammer in her toolbox.

Jacob is a lead editor who works with some of Axios HQ's longest-standing customers, and he hasn't met a piece of writing he couldn't Smart Brevitize.

• As an editor, he helps teams launch and polish vital staff newsletters, from advising on audience engagement strategy to delivering hands-on edits for each edition.
• As a coach, he works hand-in-hand with writers to help hone their craft, master Smart Brevity, and navigate change-management.
• He has helped some of the world's biggest companies reimagine stale jargon, revise complex details into clear insights, and rethink how they engage their people.

Prior to Smart Brevity, Jacob was a team lead at a global PR firm and a boutique copywriter for nonprofit organizations like Doctors Without Borders.

1 fun thing: One time Jacob biked across the U.S., pedaling over 4,000 miles from the Oregon coast to his hometown, Virginia Beach, VA.

Emily Inverso is the Head of Insights. She's worked with hundreds of organizations to consult on their communication goals, and to develop, document, and share best practices across them.

• She advises on Smart Brevity and communications strategy, tactics, and execution to upskill teams, reinvigorate reader engagement, or create transformational change.
• As one of HQ's early hires, she developed the Smart Brevity training program and has coached, edited, and trained thousands of professionals.

Prior to Smart Brevity, Emily was a reporter and editor at Forbes and led editorial strategy for a new mobile reading experience launched at Google I/O.

1 fun thing: She led content strategy, comms, and brand at AngelList Talent before joining Axios HQ.

Tim is a Lead Editor at Axios HQ. As the first editor on the services team, he has helped define how organizations can apply Smart Brevity to their internal communications.

• He has worked with Fortune 100 customers like bp to help key editors adopt Smart Brevity and build expert-level confidence in executing it.
• He has worked with leaders in nearly every industry, with deep specialization in finance and healthcare.
• Tim studies his customers' communication goals and challenges, advising on editorially sound solutions and moving at the pace that works for their organization.

Prior to Smart Brevity, Tim was a reporter and editor specializing in biotechnology, publishing his work in both English and Russian.

1 fun thing: Tim is an accredited investor and has actively managed his own investment fund for over a decade.