J&J MedTech
J&J united six medical technology brands under the Johnson & Johnson name
3 min read
The healthcare company used Smart Brevity to unite six businesses and keep staff in sync amid the changes.
Read the storyA USA TODAY bestseller from the authors of Smart Brevity: Simplify: Do 50% More With 50% Less. Order your copy
A Smart Brevity editor gets to know your organization, readers, and goals, then helps you define, launch (or relaunch), and edit recurring updates for key audiences. You get a strategic partner and hands-on, edition by edition support until you're ready to run it solo.
What you get: You end up with a recurring update that has a defined audience, a set format, and a publishing rhythm your team can hold on its own. The standard gets built into the work edition by edition rather than handed over once in a deck.
Who it is for: Start here if you already publish something on a schedule and it is not landing. CSX rebuilt its daily 7 a.m. newsletter this way and readership grew nearly 4x in three months. The Investment Company Institute turned a basic news digest into a daily brief for nearly 25,000 subscribers.
How it works:
We uncover where your communications are succeeding and where they're slowing your teams down. Then we hand you a clear plan forward and show you what it can look like.
What you get: You end up with a read on everything you send today, what is working, what is stalling, and what it is costing your teams in attention. Then a plan forward, with examples of what the fixed version looks like.
Who it is for: Start here if your communications have grown across many channels and many owners with no agreed standard, or if you want the diagnosis before you commit to building anything new.
Our Smart Brevity editor will build a deep understanding of how your audiences get the critical information they need. Then, we'll work with you on a content strategy that...
Together, we'll plan new and improved communications to launch, using the proven Axios style.
Our Smart Brevity editor will work with your team on editing each edition of the newsletter for the duration of your program.
We provide communication coaching — on areas like voice, tone, content strategy, visuals, reader engagement — as well as tactical edits to keep message clear and concise. We will also connect for regular strategy sessions to review metrics and feedback and adjust our approach as needed.
3 min read
The healthcare company used Smart Brevity to unite six businesses and keep staff in sync amid the changes.
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The Investment Company Institute transformed a basic news digest into an essential daily morning brief for 25,000+ investment leaders and policymakers.
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One of North America’s leading transportation companies partnered with us to revamp how their board, execs and employees receive industry-critical news.
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