Smart Brevity: The Power of Saying More with Less

Stop wasting your reader’s time.

The founders of two hot media startups — Axios and Politico — share their transformative methods for punching through the noise to get people to pay attention to what matters most in this brand new book.

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What you'll get out of this book

Learn why Smart Brevity® is so powerful to get your message across.

See real life examples of Smart Brevity in action.

Get the how-tos of this methodology, so you can start using Smart Brevity in your writing, presentations and even meetings.

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What we’re hearing about

Smart Brevity

Press & Events

“Smart Brevity is the Strunk & White of the digital age. If getting your message across matters to you, this is the way to do it.”

Arianna Huffington, founder & CEO, Thrive Global

“Throughout history, the best leaders have often been the best communicators. Jim, Mike and Roy have created a roadmap for policymakers, business leaders and many others to radically rethink how to communicate in a clear, concise and compelling way.”

Jamie Dimon, chairman and CEO, JPMorgan Chase

“Smart Brevity is a clever, concise book that will make you a sharper communicator and a better leader. This is essential reading for anyone looking to refine their messaging, boost their efficiency and create the best corporate culture for their company.”

Tory Burch, executive chairman and chief creative officer, Tory Burch LLC

About Smart Brevity

Watch Axios Co-founder and CEO Jim VandeHei share lessons learned and key tips to communicate more effectively in this TEDx talk.

Smart Brevity for Work

Axios HQ: Write less, say more

Send vital updates — like staff, client and stakeholder news — in Smart Brevity. Our Axios HQ tool offers AI-powered writing help and best-practice templates to make your communications smart, clear and memorable.

Learn about Axios HQ

Smart Brevity for News

Axios AM · PM · Finish Line

Get the stories that matter — delivered in Smart Brevity — at the start and end of your work day from Mike Allen. Then finish the night with insights from Mike, Jim VandeHei and Erica Pandey.

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