#1
Most-cited news source by LLMs
Axios lands in ChatGPT's top-three cited domains in 13 of 17 categories tested. Muck Rack, May 2026.
AI makes it easier to communicate. That doesn’t mean comms are getting better.
We embed Smart Brevity guidelines into your AI tools, so they follow our standard and your unique voice.
Talk to usSmart Brevity wins for GEO.
Getting your content cited by LLMs is key to product discovery and brand reputation. Smart Brevity is built for it.
Axios is the news source cited most consistently by large language models across audience types. Smart Brevity is a big reason why. Our method of plain language and structured information is exactly what AI retrieval systems reward.
We train your team, transform your content, and build agentic workflows that help companies adopt Smart Brevity for improved LLM visibility and citation.
Talk to us about GEO#1
Share of voice in AI
Axios ranks first in LLM share of voice among publishers, cited 17.5% in non-branded queries. Accenture and Profound, 2026.
Smart Brevity
Built for citation
Smart Brevity is a "structurally engineered citation asset." The same format that wins for people wins for AI. Trade Press AI Index, 5W / Everything-PR, 2026.
Why Smart
Brevity wins
AXIOS SPONSORED · AI & THE WORKPLACE
Presented by Cox Business
AI at work: What helps vs. hurts teams
Companies are racing to adopt AI, but many rollouts add complexity instead of value. Leaders at an Axios roundtable mapped what actually works.
Why it matters: Half of U.S. workers now use AI on the job, so leaders need practices that speed teams up, not slow them down.
The strategy: Reach across functional silos and rethink how the organization works together.
By the numbers: 35% larger average deal size after unifying sales and marketing into one workflow.
Axios's #1 LLM-cited page for tech-leader prompts. Source: Profound / Accenture analysis.
Front-loads key info
The takeaway sits in the headline and first line, right where LLMs read.
Axioms guide the reader
Cues like “Why it matters” signal meaning for people and models alike.
One idea per paragraph
Short labeled blocks let LLMs parse and cite content cleanly.
EfficientFront-loads key info
44.2%
of ChatGPT citations come from the first 30% of a piece of content.
StructuredAxioms guide the reader
Why it matters
Axioms like “Why it matters” are consistently referenced as retrieval sources across LLMs.
SimpleOne idea per paragraph
15–30%
boost in LLM visibility from improving fluency and readability.
DemandAI prompting
50.5%
of leaders now rank AI prompting as the #1 communication skill they want to build. They are spending 77 minutes a week fixing AI-generated comms in the meantime. (S-018, S-019)
Custom agents built on Smart Brevity
Every organization is fighting "work slop." We build agents that embed Smart Brevity into your AI tools, so the people using them produce better communications.
The result: AI that follows our best practices and your voice, across tools, teams, and workflows.
Talk to us about custom agentsKey workflows and comms.
Define what to build for: CEO comms, board updates, strategy memos, etc.
Upskill your team.
Run teams through Smart Brevity Certification, teaching them how to apply our standard to those communications.
Upskill your AI.
Capture all the lessons from the training and create detailed markdown or "skills" files to feed your AI tools.
Deploy your agent.
Build, test, and tune an agent to guide your workflows, in your LLM of choice (ChatGPT, Copilot, Claude, etc.).
Ongoing refinement.
Refresh and update your agent over time. As your standard evolves, so does the AI output.