#1
Most-cited news source by LLMs
Axios lands in ChatGPT's top-3 cited domains in 13 of 17 categories tested. (Muck Rack, May 2026)
A USA TODAY bestseller from the authors of Smart Brevity: Simplify: Do 50% More With 50% Less. Order your copy
AI Services
We embed Smart Brevity guidelines into your AI tools, so they follow our standard and your unique voice.
Talk to usAI visibility
Getting your content cited by LLMs is key to product discovery and brand reputation. Smart Brevity is built for it.
Axios is the news source cited most consistently by large language models across audience types. Smart Brevity is a big reason why. Our method of plain language and structured information is exactly what AI retrieval systems reward.
We train your team, transform your content, and build agentic workflows that help companies adopt Smart Brevity for improved LLM visibility and citation.
#1
Axios lands in ChatGPT's top-3 cited domains in 13 of 17 categories tested. (Muck Rack, May 2026)
#1
Axios ranks #1 in LLM share of voice among publishers, cited 17.5% in non-branded queries. (Accenture / Profound, 2026)
Smart Brevity
Smart Brevity is a "structurally engineered citation asset." The same format that wins for people wins for AI. (Trade Press AI Index, 5W / Everything-PR, 2026)
Companies are racing to adopt AI, but many rollouts add complexity instead of value. Leaders at an Axios roundtable mapped what actually works.
Why it matters: Half of U.S. workers now use AI on the job, so leaders need practices that speed teams up, not slow them down.
The strategy: Reach across functional silos and rethink how the organization works together.
By the numbers:
Smart Brevity front-loads the most important information first.
44.2% of ChatGPT citations come from the first 30% of a piece of content
LLMs prefer content structured the same way Smart Brevity delivers it.
Why it matters — Axioms like "Why it matters" are consistently referenced as retrieval sources across LLMs.
Intentional structure reduces misinterpretation, making AI outputs more reliable.
15-30% boost in LLM visibility from improving fluency and readability
Every organization is fighting "work slop." We build agents that embed Smart Brevity into your AI tools, instantly raising the quality and standards of your communications.
The result: AI that follows our best practices and your voice, across tools, teams, and workflows.
How it works:
Define what to build for: CEO comms, board updates, strategy memos, etc.
Run teams through Smart Brevity Certification, teaching them how to apply our standard to those communications.
Capture all the lessons from the training and create detailed markdown or "skills" files to feed your AI tools.
Build, test, and tune an agent to guide your workflows, in your LLM of choice (ChatGPT, Copilot, Claude, etc.).
Refresh and update your agent over time.