The community cleanup event was a resounding success, thanks to the enthusiastic participation of our colleagues at The FlipTide Foundation and San Diego community members. The event helped clean up our local environment and brought the FlipTide family together, strengthening our commitment to sustainability and community engagement. Over 100 participants joined the cleanup, including 23 of our own teammates, and the Foundation plans to organize more community initiatives like this. Keep an eye out for upcoming events and opportunities to make a positive impact.
After Smart Brevity: community update
The community cleanup event was a resounding success, thanks to the enthusiastic participation of our colleagues at The FlipTide Foundation and San Diego community members.
•Why it matters: The event helped clean up our local environment and brought the FlipTide family together, strengthening our commitment to sustainability and community engagement.
🏫By the numbers: Over 100 participants joined the cleanup, including 23 of our own teammates.
What's next: The Foundation plans to organize more community initiatives like this. Keep an eye out for upcoming events and opportunities to make a positive impact.
Why it matters
People are drowning in information and tuning out
"Never have humans talked, tweeted or texted more words, and found it more difficult to be heard."
Jim VandeHei, co-founder of Axios, TED Talk
Workers spend less than 60 seconds
scanning content.
(Microsoft's 2025 Work Trend Index Annual Report)
$62.4M in lost productivity
at large orgs every year due to communication barriers.
(The Holmes Report)
40 pts:
Gap in growth, retention, and reputation between orgs that invest in comms and those that don't.
(2026 State of Workplace Communications, Axios HQ)
What we offer
Meet the method
Training
Make Smart Brevity the standard your org runs on.
Get to know why 93% of our training clients say their training was effective.
“Who is this for” is the most important question we ask. Every decision we make is in service to the audience.
02
Be worthy of their time.
Every sentence, every detail has to have value. No waste. The result: communication that earns readers' trust.
03
Structure for clarity.
We lead with the two most critical details the reader is searching for — what's new and why it matters.
04
Bring human judgement.
AI can generate mountains of text, but it can't decide what your audience needs to know. Smart Brevity builds the judgment that AI can't replicate: what to say, what not to say, and what matters most..
Here's what it looks like…
Email
Before
Email draft
A long executive update buries a key decision among background and next steps.
The reader has to search for the point, the impact, and the next step.
After Smart Brevity
1 big thing: The decision employees need first.
Why it matters: The audience can act without reading a wall of context.
→Two decisions, clearly named
→One owner for each next step
→A deadline employees can find
Case studies
We make companies more aligned and efficient, through better communications.
Check out our proprietary software that brings Smart Brevity to comms planning. See Axios HQ →
Smart Brevity FAQs
The essentials, in one place
What is the Smart Brevity method?↓
Smart Brevity is a communication methodology used to communicate what matters to staff and stakeholders more effectively. It uses data to help you style and format information to be smart and impactful so individuals can easily absorb and act on what they read.
Who wrote Smart Brevity?↓
Smart Brevity: The Power of Saying More with Less is a business book written by Jim VandeHei, Mike Allen, and Roy Schwartz. It teaches readers how to understand and apply Axios' famous Smart Brevity style that makes communications smart, brief, and clear.
Get in touch with us
Let's figure out what the right engagement looks like for you or your organization.
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