University of South Carolina case study

How University of South Carolina uses Smart Brevity to keep its campus connected

The university's communications team uses Smart Brevity to simplify and amplify vital messages.

Nearly 10

Open rates grew nearly 10 percentage points, in kind.

Three times

USC Today is sent to faculty and staff three times per week

1:1

with USC editors for four weeks

The story

The challenge

Campus communicators handle a high volume of essential updates. They needed a way to trim how long it took to draft, edit, and send their weekly newsletters.

The approach

There were two phases to Axios HQ’s and the University of South Carolina’s collaboration.

In their words

“The style takes away all the noise and lets readers get what they need.”

Melissa Spring

Manager of Strategic Projects

See the source

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